Did you know?
Most startups fail because their culture, communication and leadership styles have massive gaps between expectation and experience....
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Do you want to build successful teams that perform, are highly engaged and want to stay in your company, no matter what
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Do you want to offer a clear (conflict) communication, improve on the leadership and development side and max out your co-founder communication and decision-making process
If this sounds like you - we should talk!
Building Connections
Congratulations - you're growing!
Do you want to:
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build teams that perform and are highly engaged?
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attract people to your teams, who stay?
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inspire your employees to grow alongside with you?
The essence of Employer Branding is to build places, where people feel they belong. I have built brands and places like Amazon, where people felt they belong. If you want to take the short-cut. Let's build your cultureOS - together!
Are you:
cultureOS
Build the Culture Your Startup Deserves (Before It’s Too Late) 👀
Culture isn’t a vibe. It’s a system. Let’s install yours.
A plug-and-play culture toolkit (playbook + templates) for startups who want to scale without a team that implodes.
Let’s be honest: most startup “culture” happens by accident - until your first hire quits, your new VP goes rogue or the team forgets why they’re even here.
My cultureOS Starter Kit gives you the structure, systems, and rituals to scale your team with clarity - without needing a full-time People Lead. It also caters to co-founder communication as this is the one of the main reasons startups fail.
What You Get (And Why You’ll Care)
Listen, up to 90% of startups fail due to culture and leadership reasons. Growing, getting money and customers in, finding product-market-fit etc is tough enough, right?
If you say no time for this - it will cost you later (big time.)
If you say we're too small/early for this - the first hires matter! I wrote in depth on substack about this - read here.
Culture sounds soft and unnecessary. And a lot of first-time founders treat it like “we’ll deal with that when we’re 20 people.”
Most startups don’t die from bad ideas. They die from broken teams.
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Misaligned hires
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Chaotic onboarding
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No feedback culture
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Burned-out founders
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Brilliant jerks killing momentum
Culture isn’t about mission statements. It’s about daily systems, leadership rituals, and the way your team actually works.
1. Culture Blueprint
Your founding team’s values translated into behaviors, rituals, and decision frameworks. “We know who we are, and how we work - now every hire does too.”
2. Hiring Playbook
Role templates, interview scorecards, and culture-fit filters built for speed and signal. “Our job descriptions don’t sound like everyone else’s. We attract the right people now and know where to find them.”
3. 30/60/90 Onboarding Plans
Pre-built onboarding templates - one for ICs, one for new leaders. Personalized to your company DNA. “Our new hires are productive in week one. No more onboarding roulette.”
4. Retention Rituals & Team Routines
Plug-and-play meeting agendas, feedback loops, and recognition systems. “We now have culture rituals - not just Slack emojis.”
5. Mini Leadership Toolkit
Founders and first-time managers get a crash course in leading with intention. “We didn’t need an HR department. We needed this.”
6. Templates
People joining companies, not knowing where to start. Founders not knowing how to keep them engaged, just deciding with the gut instinct, is never an efficient way. “We couldn’t afford loosing more time and money. This was a game changer.”
Who It’s For:
✅ Pre-Seed to Series A startup founders (for scaleups/companies go here)
✅ Team size: 5 - 50
✅ Recently hired or planning to
✅ Wanting to scale without politics, churn, or confusion
✅ Know culture matters, but don’t have time to reinvent it
✅ Want real performance systems, not fuzzy values decks
We plugged in the cultureOS kit and it immediately saved us hours. Our onboarding was chaos before - now we actually have a system.
MedTech founder, Berlin
Julia gave us clarity on our EVP & values that immediately changed how we hired and retained talent.
Serial Founder SaaS, London
The playbook gave us structure where chaos was slowing us down. We finally feel aligned.
E-Commerce Founder, Düsseldorf
What You Get:
Get your team’s culture, hiring and onboarding systems installed in 30 days. Done-for-you + fully documented.
Includes:
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A custom-built cultureOS playbook (Google Doc)
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An exclusive C-level co-founder doc (how to make decisions, how to communicate and don't get on each other's throat ^^)
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5 founder sessions (with me) to tailor everything
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Canva templates for instant rollout with your employees
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Foundations training for your leadership team
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30-day async support
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Option to add full leadership integration (premium add-on)
→ Only 2 more spots at this price (Beta Summer Offer - + free book from Alex Hormozi 100Mio$ Money Models)
→ I will then raise prices.
Unleash Your Potential With cultureOS
Become a talent magnet, build a high performing team and create leaders people love following. I have developed a 5 R-method based on scaling operations within Amazon, being an early leader and working with other big corporates in the industry.
This is what you want to avoid:
🚫 New hires take too long to ramp up.
🚫 Culture gets fuzzy as the team expands.
🚫 Turnover is expensive and demoralizing.
🚫 Leaders are firefighting instead of leading.
Numbers & Data
15K
save attrition costs
Ad spent, time-2-hire, onboarding, loss in productivity - in average a bad hire costs you up to 15K€ - worth saving?
20%
increase your conversion
A healthy rate is around 20%. Most ppl don't track this but how much time do you have to interview the wrong people?
3 Months
until fully onboarded
No time, learn to swim in cold water - is costing you big time. In average ppl take up to a year to be fully onboarded.
Priceless
creating tribes
Imagine people want to work for you, are highly engaged, perform well and referring your company - a win-win!
Other Services
Leadership Integration Workshop
After creating all the documents for you - you struggle to bring it to life? I got you! We can do a full leadership integration workshop with your team. Talk to me about this!
We never learn how to lead other people. It's tough to reflect and learn how to communicate in a better style especially in tour fast-paced environment. If you want to learn tools and have methods ready to use - let's talk.
Employer Branding VIP Service
If you're company already scaling then working on the foundations isn't suitable to you - trust me. But I have a VIP package ready for you - book yourself into my calendar.