Employer Branding For
High Performance Cultures

Build a Culture That

A-Players Stay For

Leadership, processes and people systems

I help business owners create culture systems and employer brands

that make talents want to stay, perform and engage.

Book your free CultureOS Sprint Call

My Mission

Your values are your brand.
Your rituals are what builds your retention.
Your culture is your operating system.
Let’s make it run like one.

Imagine:

You know what your company stands for, who you truly need and how to inspire them. Your employer brand comes to life across every channel, your organization and culture becomes tangible. Decisions feel clear. And finally: you have the tools to make your culture visible and scalable. You've build your Culture Operating System (CultureOS).

Looking to grow your company? You want to make sure to focus on building a solid base for your company culture? You know that your people are the ones making a difference but struggle to find (or retain your) matching talent?

Let's chat if you want to tackle your talent attraction, optimize your employee retention or fix your leadership to build a team that performs.

Why Me?

Do a Free Culture Check

Services

Do you want step by step guides? Join my substack.

Get inspired and start to integrate tools, methods and more. Join my free substack.

My Services

Take Your Business To The Next Level

High-performing teams do not grow by accident.
Culture becomes your competitive advantage when leadership, talent and digital workflows align.

CultureOS

To make culture visible what would you do? Most business owners I talk to can't make this topic tangible - even though they know it's important. I created my own 5R method to help you build and make your company culture visible to attract and retain your high performance talent.

Employer & Employee Branding

Are you a company trying to build your Employer Brand on scale? I still do consultancy work. Want me to help you connect your values with your culture and leadership team? I create the processes necessary to bring your culture alive.

Leadership Mentoring

If you're a (soon-to-be) leader and want to be a better role model and version of yourself? If you're keen to implement all tools to unlock peak performance for yourself and your team? I am here to support you. I've trained with Tony Robbins, led teams sind my early 20ies internationally and across locations for big corporates and small agencies. Book yourself an intro call to figure out if we match.

Components & Integration

Let's Build Your Culture Operating System

With My 5R Method

Positioning

What's your status quo and where do you want to go?

Processes &

Leadership

Create impact, integrate findings into processes & your leadership teams.

Talent

Attraction

Find your matching hires, reduce ROIs & scale.

Employee

Retention

Create tribes & build a culture where people want to belong.

About Julia

With over a decade of creating, leading and scaling Employer Brands & culture in corporates, SMEs and startups:

I made it my mission to empower teams, transform companies and inspire leaders to shape the future of work. Since my early 20ies I take ownership, re-think leadership and set new standards. You want this, too? Let's talk!

Testimonials

What Clients Say

Thanks to the coaching with Julia, I was able to establish myself quickly and effectively in my new role as Head of HR. The individual support was especially valuable, helping me refine my leadership strategy, set clear priorities, and delegate tasks purposefully.

Stefanie P.

Julia's expertise was eye-opening for the whole team and helped us stay focus on the challenges we were facing to solve them. Julia brought changes in many different levels and many perspective. I was also lucky to have individual coaching sessions with Julia to help me reinforce my role and influence within the company.

Helena E.

As a leader Julia is always highly professional and focussed. Keeping in mind the companies goals, she motivates others with her inspiring entrepreneurial spirit. While working together with her I loved to be able to challenge myself and to continually think outside the box. It is a pleasure to work with such powerful and intelligent person as Julia is!

Katharina K.

Clients I Worked With

Creating Employer Brands, Running Workshops, Shaping Values, Mentoring Leaders, Integrate Processes & More

I know we all hustle to create the biggest impact but we also need to create resilience as being a founder is a job that requires a ton of it. So whilst being on it 9-9-6 don’t forget about your stress management. Burnout prevention is key if you want to unlock a new market. 😇

Founders want perform at their peak. But when I talk to other founders I see them shredding their health and they wonder why they burn out.

Being a founder is like running a freakin’ marathon not a sprint.

I am a trained Yoga and Pilates teacher. I hold various certificates in different techniques and I teach weekly. For me it’s not a distraction - it’s my support system. It’s the external trigger I need to take a break and move along with my students.

I’ve spent the majority of my founder life building boundaries. Figuring out my needs. To build a resilient founder life. We see way too many founders burn out in the process of building companies. Which is sad. Why?

Founders are bold. They are the ones asking the questions others don’t. This life is exhausting. A constant struggle.

I am curious what do you do to take your mind of things?

It’s so tempting to start and wanting it all! I haven’t met one founder who didn’t fall into this trap. Starting a business and reaching for the stars right away - aka scale big. The dumbest mistake you can make - tbh.
🙈Yeah I didn’t believe the other people either. I went through the same thought process.
🚨But at the beginning it doesn’t need to scale. Take your time. Talk to customers, potential users etc. Ask as many questions as possible and don’t assume (under any circumstances!)
✅Once you know your audience, once you created a product or service that is solving a real problem and once you’ve observed the patterns - only then can you start and think about scaling.
🚀Get your dopamine brain under control it’s the best service you can do for yourself if you want to become a successful entrepreneur or business owner!

It’s amazing to see that sooo many founders still don’t treat their energy levels serious. Let me explain:

✅We collect data for everything in business. Because we want to make informed decisions.

❌When it comes to our health however we go with the flow? We blame being too busy or stressed (it’s the same in the end.)

🪄Listen if you want to scale and create magic along the way - you need to collect data. Create a documentation about what you spent your time with - do this audit for a week. And see what data reveals. Then create goals, prioritize them and take action. As simple as that.
🚀Ofc stress management is a basic requirement: workout, sleep, relax!!!, good nutrition won’t do any harm.
🤞🏽Set yourself up for success. We need more founders and entrepreneurs. This work is never done though. So don’t burn yourself out just by being stupid. 😳😇

No engaged team? 👀😳The reason is your brain and how it’s wired - let me explain.

This is the main leadership question I get: I want my team to take more action and have more self-initiative.

❌ The issue is you’re making assumptions - ON EVERYTHING! You apply your model of the world to your employees.
🧟‍♀️Problem is: they’re conditioned in a different way. They’re having beliefs and rules that make them do things their way.
❓You assumed something different and this will clash with- I promise! How to solve it 👇🏾

✅Sit down and be clear. Let them repeat back and take more time planning. Eve though it slows you down first - it will save you time later. Promise!

#entrepreneurship #founderschool #barraiserculture

Who doesn’t want to have employees who are highly engaged and go the extra mile? No one, right? Thing is though it’s usually a leadership issue. But can easily be fixed: set goals and sometimes priorities together with your employee, enable with tools and trainings and track the progress. Seems like something your employee should do on their own? Well usually it’s hard for you to express your goals and needs, am I right? So to reduce the guessing game - write it down. If you have established a relationship and know how you work together this will soon be obsolete. For starters though - set yourself (and the company) up for success, right?

Have you heard of amazons bar raiser program, yet? When you start a company, you want to have the best talent with you, right?
Imagine your funding round happen. All of the sudden you need to act FAST. What do you do? Hire everyone of the streets or try to figure out the best person and process? When I ask this way you probably would say the second but what happens in the act of rush and stress?
Most startups I know hire fast and are always in rushed place. Mistakes happen. Culture gets eroded fast.
To prevent this you could use the bar raiser program. A person not part of the team you’re hiring for but someone who knows the culture well.
And that’s the point you want to actively build your culture not just let it happen by accident.

You want to win in life, right? But being a founder is tough, right? The best skill to learn? 👇🏾
✅Knowing when to trust yourself, when to use your ego (and be stubborn) and when to be vulnerable.
❓Most founders i have worked with? Don’t know when or how to switch. Most are building either friends and have never learned how to communicate more efficient.
🚀 Learn which situation requires which role. Know that your ego and trust in yourself can be important but doesn’t give you the right to be an a**hole. Even though VCs display this behavior (I mean who are we kidding here.)
🪄Being Kind. Having empathy. Knowing when to switch in which mode and where boundaries are will help you win!

Perfectionism is a blocker. We know that but I think it’s so tough to get rid of it. I honestly tried. So I am sharing my different approach.
I am part of @tonyrobbins leadership training and he talks always about the 6 human needs. And I started thinking around methods on how to use this observation and pattern to help me get rid of the need for perfectionism. My answer:
1) You’ll always have the need for certainty instead of simply letting go make sure this need is satisfied
2) How? By focusing on the things you can control - because once this is done ➡️ you can
3) Create room for new things and allow your perfectionism to be more quiet as you’re moving into uncharted territory.
Makes sense? I’ve find it tough to explain in under 1 min so appreciate your feedback ❤️

@hormozi talks about the women in the red dress all the time. And no matter what I do my mind is trying everything to distract me. BUT:
I really listen to what the #goat says and didn’t go with the thoughts but stayed my course. How?
✅Wrote down my weekly and daily goals
✅Included timelines with buffer times
✅Put my phone in another room
❓What’s your main advice to stay focused?
#entrepreneurship

Being a leader requires a lot of skills. The skill of framing is one of the best to master, would you agree?
Once I realized that everyone has a different model of the world (due to different upbringing, social environments and experiences) with different values and rules attached to those values - everything became clear. The questions is however how to use this insight and become a better leader? Because in the end we all know leadership is about influence, right? You can’t force your team to do anything.
So first of: framing is a series set of language patterns and questions designed for a certain context agreed?
❓How you can change this:
➡️Pre-frame: set up what you want to focus on (in advance)
➡️Re-frame: Is it true? And what other meaning could also be true?
➡️De-frame: the toughest part as this requires a ton of awareness of your patterns (or from your employee) and then use this insight to actively destroy it 😳
If you’re able to access this skill especially in conflict situations you’ll have the advantage on your side! Ready to try? Would love to know if you’ve tried it?

Most founders don’t realize culture is what’s breaking their business. Here’s how you can copy amazons approach 👇🏾
I’ve been talking to a lot of founders and business owners lately and it surprised how bad their taking care of their own culture really was. I know it’s tough to build a culture by design. I know it’s tough to make the implicit explicit. But doing nothing can’t be an option!
🙈Did you know that around 60% of founder break-ups arise because of co-founder miscommunication? Yikes!
✅Do this: define a mission - something you’re striving for. Define max 3 values and then create principles around the values. You then take all the principles and integrate them into your main processes.
🚨Measure your starting point and after 3-6 months measure again (ideally measure als in between.)
➡️Amazon secret is the culture. It’s not for everyone but you don’t want your culture to be for everyone! You want to create your USP and live by it.
❓So curious, instead of rolling your eyes at culture topics what’s your first step going to be?

I had so many people roll their eyes at me.
I had so many people give feedback on why my lifestyle ist working for me. So I am happy to report:
Being a spiritual CEO has made me more productive and efficient.
I am still here - bootstrapped (no outside money) and thriving. Why?
We need to learn to rest not to quit. Especially as CEO and entrepreneurs. Oh and there’s a ton of benefits. So I highly recommend it. 🧘🏻‍♀️🪄🫶

It takes discipline to do something out of the ordinary. BUT it’s always worth it to build endurance. Right?
I think discipline is the best thing to create when building a company or a team or frankly a life you desire. I am curious:
What’s a challenge you love pushing through? Whether as entrepreneur or in life? Are you creating or just letting things happen?

Are you still doing this mistake?
Only trying to get the stress hormones out of your system won’t do the job - do this instead👇🏾
•When waking up: 5-10 deep breaths (pause after the exhale and see how long you can go until you feel the (subtle) urge for breath)
•During the day: the psychological sigh (double inhale and a long exhale) - I made a 10s video for this on my substack btw
•in the evening: extend your exhale - double the time compared to your inhale (10 repetitions when in bed)

✅Nothing fancy but a way to rewrite your nervous system - you’ll make better and faster decisions! Try it 🪄🚀
Anyways this is and was my way of not going insane at Amazon - what’s your thing? Movement doesn’t count ✌🏽

You want to be one of those entrepreneurs: scaling faster and creating a culture your team thrives in? Then 👇🏾
It’s one simple rule dear entrepreneurs - only one you can and frankly should copy.
🚨 clarity - be clear on your mission and clear in the processes. Everything else doesn’t matter. Don’t change it up all the time.
🚀Oh and don’t forget the day 1 rule. Combined with clarity it will accelerate your speed 💨🚀🪄
✅Question for you - are you really clear on what you want to accomplish?

You want to build a company not a hobby? Then take care of your culture.
Amazon made one big decision - the different way:
Build culture by design if you want to scale.
Check my substack if you want step by step guides. Comment 💌 and I’ll send it to you.

Founders we need to talk - I see too many eye rolls when talking about culture. Thing is though I’ve worked with the best and can say nothing is accidental.
On the contrary everything’s is build by design.
I’ve worked at Amazon and see why startups fail.
If you take Amazon: The mission, the leadership principles and the systems are aligned to achieve the goal and the vision.
Founders? Are overwhelmed and focused on the wrong things.
Want a free culture check? Comment 💌 or slide into my DMs.

I believe doing more will give you a better work life balance in the end - especially as an entrepreneur. Let me explain: 👇🏾
Tony Robbins says progress = happiness. And I think this is the key. Whenever I see I make no progress it doesn’t take long to feel the frustration steering up. However, I make sure my basics are in order. I don’t drink alcohol, prioritize my sleep, work out and so. And yes occasionally I meet friends or watch Netflix. But for now to make it as a founder I created a routine that suits me and helps achieving my goals. Curious what you think?

What would have loved to know before hiring?
👀Most entrepreneurs I work with focus on the wrong things when building their teams. All want a high performance culture but lack the fundamentals.
👇🏾What I learned:
Building a team = building relationships and we know this is tough in private, right?
I mean who would say that dating and building equal partnerships is easy?
🪄Funny enough they have a lot of similarities.
❓I wonder if you’re an entrepreneur hiring right now - what’s your challenge?

Heads up entrepreneurs and leaders - this was my game changer:
STOP MAKING ASSUMPTIONS. Yes, I am shouting this from the rooftop 😇👀
I thought we all draw the same conclusions - stupid I know. What I did instead?👇🏾
- change my communication - create clarity and lay out all the facts
- only make decisions based on facts not on assumptions because let’s face it we give others too much credibility 🙈
Do you have any simple game changers that seem to be tricky to change though? Because it took me years to actually notice make that mistake again…

My mission is to create more company cultures where people love to work and can thrive at the same time. I believe in high performance, yoga and longevity.
I want to see more founders changing the world and am here to help you build your companies.
And I’ll share my story along the way - as I was told several times now - it’s somewhat interesting and people want to learn from it.
Who are you? LMK in the comment section 🫶

Would you consider yourself a perfectionist? Are you trying to reduce your perfectionism? Then do this:
•Sundays: write down 3 goals you want to achieve by the end of the week
•Plan the things you need to do in blockers (that includes your non-negotiables like working out, date nights etc)
•Plan buffer time - ideally have 20% you can re-arrange as there is always things that don’t work out or where you need to do unforeseen things
🚨I always hid behind the excuse others control my calendar. This was one of the reasons I created a lot of ‘strange’ behaviors.
✅Do this the whole January and see if it works for you. If not try a different approach.
❓What’s a system you love? What’s helping you to tackle your autopilot?

Your biggest strength as an entrepreneur should be that you get inspiration from a lot of different things.
🧘🏻‍♀️10 years ago I didn’t know how training as a yoga teacher will be my best training as a leader.
🚀 My biggest learning was communication.
Because you notice when people don’t do the things you mean. 👀 And you’ll learn that this is your best skill later on when people rely on you.
Because being an entrepreneur or a founder requires good leadership skills.
I am curious where do you get your best inspiration from?

Your brain needs a challenge. You want to set goals in order to advance. This is how I do it to make sure to not be overwhelmed and quit along the way.
Set yourself up for success.
The question is: Do you really want it?
#entrepreneurship

Starting a company is tough. I’ve seen so many founders just looking to get more money - fast. Burning themselves out along the way.
This is why I believe - every founder needs to learn how to get the dopamine addicted mind under control. It’s not always the smartest thing to get VC money in.
Thoughts?
#entrepreneurship

I am being tough on myself most of the times. In 2026 I promised myself to be a cheerful creator - to have more fun while building my life and business.
One thing that’s extremely helpful - for me - is to chat every Friday with @chris_tina_richter and talk about highs and lows. Simply to keep myself accountable.
➡️Over the years I managed a better balance in my life. To be able to perform better. While still loving to do what I do - every single day. Yes I believe this is an accomplishment.
❓What’s a challenge you want to conquer next year? How can we hold each other more accountable?

Who doesn’t want their operations to scale? Their teams to be more balanced and performing at the same time?
It’s about building a foundation that can keep up with the change that’s required to outgrow your competition.

✅You’ll be surprised how well a good relationship with yourself and others works. It’s your foundation.

Whatever founder I talk to everyone reaches the point of exhaustion. But listen I believe we need more founders. So instead of letting perfectionism cost you anything - build systems! What are your hacks to protect your energy?

Wanna own a business and scale? Or are you doing it for the status?

#entrepreneurship #performancelab

What’s the point if you get out of the corporate wheel and design your own life when you’re just running behind an image someone else created? Entrepreneurship is tough but so is not owning decisions. So I’ve pressed pause and tried something else for a month. I loved it so much - I am now trying to identify how to change my life up - again 🤪🫶 How do you shape the one life you have?

High Performance requires a balanced nervous system. You’ll need to learn how to rest. Endless thoughts and the end of the day? No sleep? Always on your phone? Nope you’re not better than anyone - at some point your system will break #pinkypromise
It took me a couple of years to learn and integrate this and there’s times I’ll fail. So follow along for my #commitmentdiaries

I had to press pause.
I couldn’t do it all at the same time.
I had to lean back and listen.
I had to unlearn and relearn.
It wasn’t easy but also not toughest part.
It was fun.
I made an impact in people’s life.
And now I try and take you along -
While I create lasting change.

#entrepreneurgoals #leadership #createlastingchange

What seems easy in theory is tough in reality - building relationships as your foundation for motivated teams 🚀 reach out if you want to turn yourself into a confident and energetic leader!

Building a high retention team? Do the 3 steps. Not sure where to start? I’ll do a free culture audit - comment or slide into my DMs - I’ll be in touch!
#cultureos #employerbrand #startup #scaleup #entrepreneurship

I am not a holiday or weekend shut down entrepreneur- my mind simply won’t stop. This is what I do instead 👇🏾

🪄I promised myself to take care of my own health first. But I realized I don’t fit the ‘normal’ patterns - work Monday to Friday - relax on weekends and on holidays.

✅ So I created my own schedule. Because my own life and my own rules, right? I teach usually 3 times per week - this restores my energy. I also work out a lot. And do Breathwork & meditate in the morning and sometimes evening.

👇🏾Curious how do you create and shape your life? What do you consider normal?

#burnoutprevention #cultureos #highperformer

Getting funded is a dream as a founder 🤑💰💵 but then the real party starts - decisions need to be made:
•whom and when to hire
•what Marketing channels to use
•what benefits make sense etc
I’ve spoken to so many founders and they all struggle with the first bulletpoint. It even goes further - Julia - help me hire people I don’t hate 😳 what to do 👇🏾
✅know your values
✅be clear on what your culture should feel like
✅keep high standards - ALWAYS!
Easy - right?
PS: If you want to create your foundations - I wrote a helpful piece on @substack - drop a comment and I dm it to you.
#employerbranding #companyculture #cultureOS

Building a team that performs and is engaged is hard work! Use those questions to figure where you start from. Culture is tough as it’s not tangible but you definitely can’t ignore it.
PS: on my substack you’ll find the ratings for the questions, too. Comment and I’ll send it to you.

#entrepreneurship #companyculture #employerbranding #cultureos

How to not burnout? Don’t overestimate what you can do in a day 💭 What are yours? 👇🏾
#Entrepreneur #entrepreneurship #founderlife #bts #highperformancehabits #productivityhabits

Creating a company culture isn’t fluff. Start with this in your 1:1: UNDIVIDED ATTENTION 👀

What do you do that creates a culture people want to be a part of?#

#entrepreneurship #companyculture #founderlife #employerbranding #newwork

Productivity - hack incoming aka 🪄 old doors won’t open new ways! I am curious how do you read your emails 👇🏾

MBAs pay to simulate pressure. Immigrant entrepreneurs live it - daily!
We don’t talk growth strategy over coffee. We have to scale businesses between shifts.
Business schools miss one truth: RESILIENCE is a business model.
What do you think builds sharper instincts - classroom or chaos? Drop your story or tag someone who needs to hear this, rn 👇🏾

#immigrantentrepreneur #cultureOS

Feedback is tough. We’re getting more and more weird in navigating relationships as they are complex - agree? Even though it’s tough don’t hang out in this space in between not saying anything because you think it’s not the right time or place.

•Ask yourself do I want this other person to grow?

Imagine a person has something in their teeth - would you say something? Do you care enough?
Let me know 👇🏾

Avoiding conflict will do more harm than good - here’s how I approach communication in feedback situations!
Let me know how it works and drop a 🎯 if you found this helpful.
#entrepreneurship #leadership #startup #cultureos #business #teambuilding

Forget ping-pong tables, fruit baskets and flexible hours. The real reason people stay long-term? Shared values. Here’s how you can start building a culture that retains top talent.
Comment: 🚀 and get a free audit.

#companyculture #highperformance

Build a place where people want to belong.
The more clarity you bring to the table:
•the easier it will be for people to perform
•the easier it will be for people to learn
•the easier to know what NOT to do
Culture can be created by design - the question is - are you willing to invest?

There’s people doubting you - but do they live your life?
There’s people putting blockers in your way - but will they reap the benefits going through those experiences?
There’s people wanting to protect you - but not seeing how they harm you along the process.

Create your ID.
Learn to listen to yourself.
Find the role models to unleash the best version of yourself.

Sounds pathetic I know.
But it’s true.

Allow yourself to create the best life possible.
Jump more often.
Don’t regret.

Summer in Berlin feels like the exact image of founder life - agree?

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Employer Branding For High Performance Cultures